On that same trip that I mentioned last week to Barnes and Noble I picked this up. So amazing, it breaks down various key areas of marketing your business. From writing the actual marketing plan, to networking, dealing with employees, and insight into trade shows.
If your serious about starting a business and not just talking about it, then this is a must read. The layout is very clear and understandable. Using icons every section, it is laid out in terms of what you must do to complete certain steps. A hammer symbolizes how much work you have to put in to get shit done (there are a lot of those!), a telephone means call that spot and see what's good, a money sign implies how much money it will take to get the job done. Besides this, it also features great resources, from the web to printed materials, i.e. magazines and business publications.
go cop that, and grind your shit out.
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