More and more these days, we can see the fashion industry changing, from the designers to the corporate heads. New types of trades show, and new ways of doing business. Every trade show seems to be getting more creative in the way we think of the average trade show, and the fashion business as a whole, and Capsule is no different. (capsule) is a new fashion event designed to bring the world's most directional independent menswear designers, super premium street wear and lifestyle brands together under one roof for the very first time. Presenting a highly-edited capsule of collections from around the world, (capsule) reflects the look of the new consumer and presents a fresh approach to the fashion trade show.
(capsule) delivers the perfect dose of progressive style and borrows inspiration from today's mash-up culture. From high to low, bold to subtle, impulsive to thoughtful; the beauty is in the mix. Every (capsule) participant offers a premium level of ideas, overall aesthetic, styling, fit, design and brand messaging. Only the world's most innovative and sought-after brands are invited to participate.
The brands at (capsule) epitomize a new Utopian vision of forward progress. Call it a changing of the guard, this movement is all about global awareness, a mix of cultural references and philosophical choices, and the realization of the American dream.
The really great thing about this show, besides the actual brands, is the prime location. On Jan. 22nd & 23rd, 2008 the show will take place on the Lower East Side, at the Angel Oresanz Foundation.
The neo-gothic structure originally built as a synagogue in 1849 by Berlin based architect Alexander Seltzer. Inspired by the German romantic movement of Heinrich Heine and Beethoven, the building has served as an anchor for the arts in New York City since 1992 when it was converted to an event and performance space. With its balconies, vaulted ceilings, stained glass work, earthy wood, majestic altar and inimitable old world style, the Angel Orensanz center offers a beautiful and incomparable setting for (capsule).
Capsule Trade Show
72 Norfolk Street
1/22 - 1/23
10-7 pm
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