A good article from BKRW on the future of street wear. Whether from the perspective of a designer, brand, consumer, or observer, we can see that the industry is changing so quickly. Within the last few years, so many brands have come out, they may have started in a great place, but then dropped the ball. Slow down. Let's all just look around for a minute, and understand what it is we are doing and what we want. We owe it ourselves and the lifestyles that we create, to put the best product forward.
"The basis of the Street Culture is a rejection of the mass market and conformism. Street Wear is born from a gap. An entire part of the urban culture did not have clothes which matched with their own cultural references. So today, why are we doing the same things, the same co-brandings, the same graphics, using the same colors. And why does everybody want to go so fast ?"
